Join me for A Day of Dior
Friday, July 19th 2019- 8 tickets still available!
In 1946 Christian Dior established his fashion house at 30, Avenue Montaigne and it still remains there today.
Dior Window, Spring 2019, 30, Avenue Montaigne Paris
I take great delight in retracing Christian Dior’s footsteps as I head out with my Paris groups, we pass this address on our way to the morning train.
Dior was convinced that people were ready for something new after many years of war and in 1947, he debuted the New Look; a silhouette that would define the 1950’s.
This New Look with its narrow shoulders, accentuated bust, nipped waist with a wide flared “flower” skirt exudes femininity and despite the lack of practicality, people loved it.
Dior employed the very finest tailors and used the most sumptuous fabrics money could buy.
He understood the importance of catering to starlets and the press that would ultimately follow; after all he was making more than dresses, he was building a brand.
Dior was the first to licences his name for other products like make-up and perfume. The name Dior was and still is synonymous with luxury.
Join me for A Day of Dior
OR for A Taste of Paris 2020 and see Dior at Avenue Montaigne for yourself.
